The Ela Journal

Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

Weddings in Ela: And the Bride wore Ela India….:)

  For a brand to be a part of someone’s wedding day is a special moment, without question. We had this privilege in early August when Narmadha & Robert tied...

Read more
Ela Spotting: Artist Devi Seetharam in Ela India

  To have an artist like Devi Seetharam, whose work I admire so much, wear an Ela India saree at her show at the recently concluded Delhi Contemporary Art Week...

Read more