from the founder
A Small Business with a big ❤️
At the outset, I wanted to build a creative business that was founded on fair wages, involved artisan livelihoods and had an impact beyond its balance sheet. Starting the brand in a small town was a conscious choice, one that allowed for lower overheads and a gentler growth curve.
Do only metro cities provide the opportunities that small businesses need to grow and thrive? I wanted to build something of value from a small town, far from the pressures of high overheads and the chaos of city living. I was seeking a degree of work-life balance that didn’t feel possible in the city. It was also about embodying a certain life philosophy - the belief that we could build something of value without giving up on the things that matter to us.
Warm regards, Bindu Nair
Behind the Scene
How our fabrics are made
We work with artisanal communities through grassroot organisations to transform traditional weaves into modern textiles, rooted in craft. Pictured: Handwoven Chanderi fabric bring hand blockprinted for Ela India in Sanganer, Jaipur.
Slow Travel, Fort Kochi style
Nothing endears a town to a traveller better than the act of taking long walks in it, exploring the known and the unknown parts of it. We suggest a few of our favourite lanes to walk in, in Fort Kochi.
A definitive walking guide to Fort Kochi
Here’s our definitive walking guide to the city we call home. The only way to make friends with a city is to walk its lanes, while you watch and observe...
EVERYDAY SEPARATES
Easygoing cotton silhouettes for your every day
Shop Merchandise
Illustrated Merchandise from Ela India
SUMMER HOLIDAY MUST-HAVES
Relaxed-fit shirts, Joyful prints ~ What's not to love ❤️
