COLLECTION TABS
Collection tabs description
The Essential Gift Guide
For every kind of friend there is, in your WhatsApp buddy group
The Essential Gift Guide (for every kind of friend there is)
The Ela India Essential Gift Guide helps you pick out a gift for every single friend in your WhatsApp buddy group, so you don't have to sweat over the small...
Home by Ela India
For imperfect homes with character
from the founder
A Small Business with a big ❤️
At the outset, I wanted to build a creative business that was founded on fair wages, involved artisan livelihoods and had an impact beyond its balance sheet. Starting the brand in a small town was a conscious choice, one that allowed for lower overheads and a gentler growth curve.
Do only metro cities provide the opportunities that small businesses need to grow and thrive? I wanted to build something of value from a small town, far from the pressures of high overheads and the chaos of city living. I was seeking a degree of work-life balance that didn’t feel possible in the city. It was also about embodying a certain life philosophy - the belief that we could build something of value without giving up on the things that matter to us.
Warm regards, Bindu Nair
SUMMER HOLIDAY MUST-HAVES
Relaxed-fit shirts, Joyful prints ~ What's not to love ❤️