The Ela Journal
Documenting small business life, sharing shop updates and having conversations on dressing and personal style.
Ela India: The Journey so Far
Our journey as an apparel brand has seen us learn so much about sustainability and the craft ecosystem and how the two overlap. The decision to turn towards printmaking has...
A definitive walking guide to Fort Kochi
Here’s our definitive walking guide to the city we call home. The only way to make friends with a city is to walk its lanes, while you watch and observe...
Welcome to our Fort Kochi Store
Welcome to our first store in Fort Kochi, your destination for all things handmade - Clothing, Home Textiles, and Gift Souvenirs.
The Essential Gift Guide (for every kind of friend there is)
The Ela India Essential Gift Guide helps you pick out a gift for every single friend in your WhatsApp buddy group, so you don't have to sweat over the small...
Behind the Scenes of Spring/ Summer '25
Come behind the scenes of our Spring/ Summer '25 shoot so you can understand that it truly takes a village to bring even a simple photo shoot like this together....
The Minimalist's Guide to Vishu Dressing
For those looking for a minimalist approach to dressing up for Vishu, we put together a festive look that underscores a classic, clean way of styling the traditional Silver Kasavu...
Setting a new narrative: Ela India by Studio Half Cup
Ela India's new brand identity by Chennai based Studio Half Cup, the branding division of 85:15 reflects the brand’s philosophy of slow and conscious living, while staying true to the...
Weddings in Ela: And the Bride wore Ela India….:)
For a brand to be a part of someone’s wedding day is a special moment, without question. We had this privilege in early August when Narmadha & Robert tied...