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The Ela Journal

How to find the correct size in women's shirts

How to find the correct size in women's shirts

 

Find out how to find the perfect fit for womens shirts, through our Ela India Size Guide Tutorial. We explain the different kinds of fits that exist and how to select the size that works for you

In the Press: Featured in The Established

In the Press: Featured in The Established

 

We were featured in The Established in a story about how small businesses navigate the complex world of GST. A big thank you to Gouri Shah for taking the time to chat about what it’s like to run a GST compliant business.  

Ela Spotting: Viji Venkatesh in Ela India

Ela Spotting: Viji Venkatesh in Ela India

 

Viji Venkatesh remains one of our favourite #ElaPeople and has draped pieces from our collection beautifully in the past. Check out some of our favourite looks from her feed.

Top five summerwear picks for women from Ela India

Top five summerwear picks for women from Ela India

 

Our top five summerwear dress recommendations from the Ela India collection. These five picks are beautifully light, buttery soft and stylish and perfect to tackle the summer heat. 

Ela India presents Rooted: Kayal's Maneesha Panicker

Ela India presents Rooted: Kayal's Maneesha Panicker

 

The second edition of ‘Rooted’ features Maneesha Panicker, Founder, Kayal Island Retreat who quit her life in New York, to start this tranquil boutique resort on the Kerala backwaters, as an ode to slow travel. 

Ela Spotting: Artist Devi Seetharam in Ela India

Ela Spotting: Artist Devi Seetharam in Ela India

 

To have an artist like Devi Seetharam, whose work I admire so much, wear an Ela India saree at her show at the recently concluded Delhi Contemporary Art Week at Delhi’s Bikaner House, that has to be one of the highlights of this entire year. 

Ela India presents Rooted: Viakerala's Theresa Joseph

Ela India presents Rooted: Viakerala's Theresa Joseph

 

‘You will meet a Malayalee on the moon,’ is a joke you have probably heard often, as a tribute to the resourcefulness of the Malayalee diaspora when it comes to investigating and adapting to new shores. 

 

Personal Style with Susha

Personal Style with Susha
We spoke to Chennai based singer and artist Subiksha Rangarajan about developing her personal style, and more specifically building a capsule wardrobe. Read on. 

The Ela India Christmas Playlist 2021

The Ela India Christmas Playlist 2021
It's Christmas Eve and our Xmas Playlist is here. Featuring some old favourites and a few new ones.There's Mariah Carey, Elvis, Wham, Andy Williams, Tony Bennett, Eartha Kitt, Frank Sinatra and so many more Christmas classics. 

The Ela India Reading list: Christmas Edition

The Ela India Reading list: Christmas Edition
Check our Reading List, Christmas edition. We have the perfect gift ideas for the bookworms in your squad. Featuring books by Maira Kalman, Austin Kleon, Mary Oliver and Anne Lamott among others.

The Style Edit: Personal Style with Susha

The Style Edit: Personal Style with Susha
We chat about personal style with singer and aesthete Subiksha Rangarajan aka Susha; how she styles the new with the thrifted and why she loves the idea of a uniform set. 

Ela India featured in The Times of India

Ela India featured in The Times of India

In a feature on the Kerala Kasavu saree in The Times of India, Ela India's founder Bindu Nair spoke to Nupur Amarnath about the challenges involved in reinventing the traditional Kerala Kasavu saree, and also why market dynamics will dictate a more contemporary interpretation, in the future.   

Ela Loves: The May Reading List

Ela Loves: The May Reading List
We've turned to our favourite cookbooks during these hard times, to cook comfort meals for the family. Here's a list of recommended cookbooks from our community. We even made an Amazon Wishlist so you can shop them directly.

Our Handy Valentine's Day Gift Guide

Our Handy Valentine's Day Gift Guide
Read our Gift guide for help on buying a Valentine's gift for your partner or loved one and get brownie points for being a thoughtful gift giver. We also wrap your gifts beautifully

Dressing Up Cliches: Shirt collars

Dressing Up Cliches: Shirt collars
What cliches do you associate with a buttoned up shirt collar?

Let’s Talk About Mums as Style Inspiration: Mihika Agnihotri

Let’s Talk About Mums as Style Inspiration: Mihika Agnihotri
Stories about how our mum's style has influenced our own style

Let’s Talk About Mums as Style Inspiration: Arati Kumar Rao

Let’s Talk About Mums as Style Inspiration: Arati Kumar Rao
We asked you all to share stories about how your mum's dressing influenced your own personal style.

Our 1st Giveaway: The Ela India Joy Package

Our 1st Giveaway: The Ela India Joy Package
The Ela India Joy Package Giveaway with Ownit Network

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