The Ela Journal

Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

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The Minimalist's Guide to Vishu Dressing

For those looking for a minimalist approach to dressing up for Vishu, we put together a festive look that underscores a classic, clean way of styling the traditional Silver Kasavu...

Setting a new narrative: Ela India by Studio Half Cup

Ela India's new brand identity by Chennai based Studio Half Cup, the branding division of 85:15 reflects the brand’s philosophy of slow and conscious living, while staying true to the...

Weddings in Ela: And the Bride wore Ela India….:)

For a brand to be a part of someone’s wedding day is a special moment, without question. We had this privilege in early August when Narmadha & Robert tied...

How to find the correct size in women's shirts

Find out how to find the perfect fit for womens shirts, through our Ela India Size Guide Tutorial. We explain the different kinds of fits that exist and how to select the size...

In the Press: Featured in The Established

We were featured in The Established in a story about how small businesses navigate the complex world of GST. A big thank you to Gouri Shah for taking the time to chat about...

Ela Spotting: Viji Venkatesh in Ela India

Viji Venkatesh remains one of our favourite #ElaPeople and has draped pieces from our collection beautifully in the past. Check out some of our favourite looks from her feed.

Top five summerwear picks for women from Ela India

Our top five summerwear dress recommendations from the Ela India collection. These five picks are beautifully light, buttery soft and stylish and perfect to tackle the summer heat.

Ela India presents Rooted: Kayal's Maneesha Panicker

The second edition of ‘Rooted’ features Maneesha Panicker, Founder, Kayal Island Retreat who quit her life in New York, to start this tranquil boutique resort on the Kerala backwaters,...

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