Ela Spotting: Artist Devi Seetharam

‘You will meet a Malayalee on the moon,’ is a joke you have probably heard often, as a tribute to the resourcefulness of the Malayalee diaspora when it comes to investigating and adapting to new shores.
And yet, the most hard-nosed Malayalee shares a nostalgia for the homeland that is quite simply unparalleled.
In a feature on the Kerala Kasavu saree in The Times of India, Ela India's founder Bindu Nair spoke to Nupur Amarnath about the challenges involved in reinventing the traditional Kerala Kasavu saree, and also why market dynamics will dictate a more contemporary interpretation, in the future.