The Ela Journal
Documenting small business life, sharing shop updates and having conversations on dressing and personal style.
The Ela India Reading list: Christmas Edition
Check our Reading List, Christmas edition. We have the perfect gift ideas for the bookworms in your squad. Featuring books by Maira Kalman, Austin Kleon, Mary Oliver and Anne Lamott among others.
The Style Edit: Personal Style with Susha
We chat about personal style with singer and aesthete Subiksha Rangarajan aka Susha; how she styles the new with the thrifted and why she loves the idea of a uniform...
Ela India featured in The Times of India
In a feature on the Kerala Kasavu saree in The Times of India, Ela India's founder Bindu Nair spoke to Nupur Amarnath about the challenges involved in reinventing the traditional Kerala Kasavu saree, and also...
Ela Loves: The May Reading List
We've turned to our favourite cookbooks during these hard times, to cook comfort meals for the family. Here's a list of recommended cookbooks from our community. We even made an Amazon Wishlist...
Our Handy Valentine's Day Gift Guide
Read our Gift guide for help on buying a Valentine's gift for your partner or loved one and get brownie points for being a thoughtful gift giver. We also wrap your gifts...
Dressing Up Cliches: Shirt collars
What cliches do you associate with a buttoned up shirt collar?
Let’s Talk About Mums as Style Inspiration: Mihika Agnihotri
Stories about how our mum's style has influenced our own style
Let’s Talk About Mums as Style Inspiration: Arati Kumar Rao
We asked you all to share stories about how your mum's dressing influenced your own personal style.