The Ela Journal

Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

All 85:15 Allepey Anjum′s New Indian anne lamott anu cheeran architect vaishali srinivasan artist devi seetharam artist statement patriarchy artists wearing ela asmas kitchen austin kleon beach vacation clothes womens beach vacation outfits women behind the scenes best sellers bf varghese bindu nair bindu nair ela india blind pilot blockprinting blouse books boutique store fort kochi brothers fathers and uncles artwork brothers fathers and uncles devi seetharam BTS business in kerala buy onam kasavu capsule wardrobe care package christmas christmas playlist Claire Chambers clothing shop fort kochi collars contest conversation cookbooks creative business creative culture creative malayalee Crop Top cute beach vacation outfits delhi contemporary art week devi seetharam dialogue dressing up ela customer ela india ela india fort kochi ela india gift guide ela india joy package ela india kerala kasavu ela india rebrand ela india shop ela india speciality store ela india store ela people ela spotting festive festive styling first kasavu fort kochi fort kochi lanes fort kochi shopping fort kochi things to do founder ela india founder story friday playlist gift guide gift ideas gift ideas for friend gift ideas for girls gift ideas for women gift shop gift shop in kochi gifting gifting guide gifting ideas gifts gifts for her gifts online giveaway gouri shah GST guide to vishu dressing guide to vishu styling handloom handloom kasavu handloom kerala kasavu handloom saree holiday wear home by ela india how to read more how to style how to style kasavu how to style kasavu saree ila shirt ila shirt styling In conversation in conversation with in the news in the press Joshua India Joudi Kalla joy package kasavu kasavu blouse kasavu guide kasavu styling kasavu styling guide kayal island retreat Kerala artist kerala business kerala designer kerala kasavu kerala kasavu market kerala kasavu saree kerala society kerala tourism kochi biennale ladies shirts lets talk about letstalkabout lokame tharavadu made in kerala maira kalman malabar tea room blog malayalee entrepreneurs malayalee identity Mallika Badrinath maneesha kayal maneesha Panicker market for kerala kasavu mary oliver masala lab minimalist minimalist guide minimalist guide to vishu dressing minimalist wardrobe miss malini mothers day muminspiration mums mums as style inspiration mums style mumsasinspiration nandita iyer neil gaiman nelly wadia new brand identity new logo nigella lawson nita mehta NPR onam dressing onam kasavu onam saree onam styling patriarchy patriarchy in kerala perfect fit women personal identity personal style personal style with susha personal syle photography photoseries Photoshoot playlist plus size guide plus size guide women plus sizing women press mention press mentions read more reading list resortwear romantic gifts for girlfriend romantic gifts for wife rooted rooted to kerala Saee Korrane- Khandekar Samin Nosrat saree saree blouse Shirts shopping in ernakulam shopping in fort kochi silver kasavu silver kasavu styling silver kerala kasavu size guide size guide women shirt size guide xxxl sizing tutorial small business spotify spring collection spring summer collection stripes studio half cup style style inspiration styleseries styling styling advice styling kasavu styling saree styling tips Subiksha Rangarajan summer dresses summer dresses online summer dresses white summer shirts women summer vacation wear summer white dress surprise gift ideas susha sustainable brand terry pratchett testimonial the established the little goldfish theresa joseph george things to do fort kochi thought factory design Tops tote bags travel vacation beach wear vacation style vaishali Srinivasan valentine's day gift viakerala Vijayan Kannampilly viji venkatesh vishu 2025 vishu for minimalists vishu kasavu vocal for local vocalforlocal walking around fort kochi walking in fort kochi walking lanes fort kochi walking tours fort kochi wedding kasavu weddings in ela when is vishu 2025 women entrepreneurs womens shirt fit womens shirt guide womens shirt size guide womens shirt xxxl womenswear xxl size youtube

In the Press: Featured in The Established

We were featured in The Established in a story about how small businesses navigate the complex world of GST. A big thank you to Gouri Shah for taking the time to chat about...

Ela Spotting: Viji Venkatesh in Ela India

Viji Venkatesh remains one of our favourite #ElaPeople and has draped pieces from our collection beautifully in the past. Check out some of our favourite looks from her feed.

Top five summerwear picks for women from Ela India

Our top five summerwear dress recommendations from the Ela India collection. These five picks are beautifully light, buttery soft and stylish and perfect to tackle the summer heat.

Ela India presents Rooted: Kayal's Maneesha Panicker

The second edition of ‘Rooted’ features Maneesha Panicker, Founder, Kayal Island Retreat who quit her life in New York, to start this tranquil boutique resort on the Kerala backwaters,...

Ela Spotting: Artist Devi Seetharam in Ela India

To have an artist like Devi Seetharam, whose work I admire so much, wear an Ela India saree at her show at the recently concluded Delhi Contemporary Art Week...

Ela India presents Rooted: Viakerala's Theresa Joseph

‘You will meet a Malayalee on the moon,’ is a joke you have probably heard often, as a tribute to the resourcefulness of the Malayalee diaspora when it comes...

Personal Style with Susha

We spoke to Chennai based singer and artist Subiksha Rangarajan about developing her personal style, and more specifically building a capsule wardrobe. Read on.

The Ela India Christmas Playlist 2021

It's Christmas Eve and our Xmas Playlist is here. Featuring some old favourites and a few new ones.There's Mariah Carey, Elvis, Wham, Andy Williams, Tony Bennett, Eartha Kitt, Frank Sinatra and...

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