The Ela Journal
Documenting small business life, sharing shop updates and having conversations on dressing and personal style.
How to find the correct size in women's shirts
Find out how to find the perfect fit for womens shirts, through our Ela India Size Guide Tutorial. We explain the different kinds of fits that exist and how to select the size...
In the Press: Featured in The Established
We were featured in The Established in a story about how small businesses navigate the complex world of GST. A big thank you to Gouri Shah for taking the time to chat about...
Ela Spotting: Viji Venkatesh in Ela India
Viji Venkatesh remains one of our favourite #ElaPeople and has draped pieces from our collection beautifully in the past. Check out some of our favourite looks from her feed.
Top five summerwear picks for women from Ela India
Our top five summerwear dress recommendations from the Ela India collection. These five picks are beautifully light, buttery soft and stylish and perfect to tackle the summer heat.
Ela India presents Rooted: Kayal's Maneesha Panicker
The second edition of ‘Rooted’ features Maneesha Panicker, Founder, Kayal Island Retreat who quit her life in New York, to start this tranquil boutique resort on the Kerala backwaters,...
Ela Spotting: Artist Devi Seetharam in Ela India
To have an artist like Devi Seetharam, whose work I admire so much, wear an Ela India saree at her show at the recently concluded Delhi Contemporary Art Week...
Ela India presents Rooted: Viakerala's Theresa Joseph
‘You will meet a Malayalee on the moon,’ is a joke you have probably heard often, as a tribute to the resourcefulness of the Malayalee diaspora when it comes...
Personal Style with Susha
We spoke to Chennai based singer and artist Subiksha Rangarajan about developing her personal style, and more specifically building a capsule wardrobe. Read on.