The Ela Journal
Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

Behind the Scenes of Spring/ Summer '25
Come behind the scenes of our Spring/ Summer '25 shoot so you can understand that it truly takes a village to bring even a simple photo shoot like this together....

Personal Style with Susha
We spoke to Chennai based singer and artist Subiksha Rangarajan about developing her personal style, and more specifically building a capsule wardrobe. Read on.

The Style Edit: Personal Style with Susha
We chat about personal style with singer and aesthete Subiksha Rangarajan aka Susha; how she styles the new with the thrifted and why she loves the idea of a uniform...