Ela Label
Wrap Dress in Ballad Blue Print
A well constructed wrap dress that fits you perfectly and shows off your waistline to perfection. Two panels of beautifully blockprinted fabric come together in this silhouette to offer a snug fit, but in a way that does not feel restrictive. There are no buttons in this design, allowing you easy movement.
Details:
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Designed for a snug fit
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Pure cotton, hand blockprinted with AZO free dyes.
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Light airy fabric
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White cotton base blockprinted with Ballad Blue print (Spring/Summer ‘25)
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Hand wash recommended for garment longevity.
- This dress has a wrap style construction, there are no pockets in this design
Founder’s Note: There’s nothing more feminine than a wrap dress silhouette and when you first wear this dress, the simplicity of the construction will belie the clever yet complex pattern construction. Two panels of printed cloth cut to come together in a way that accentuates your waist line. Our original wrap dress pattern was revised considerably to finalise this final version. For one, we have done away with the buttoned panel in the front to keep the dress free flowing and not constricted as in the past. The cut is very sexy, we hope you will love it too. We certainly do:)
Size & Fit: This is a snug fit dress. The model measures 34 inches on the chest and is wearing the small measuring 36 inches on the chest.
Chest measurement: S: 36 inches. M: 38 inches. L: 40 inches. XL: 42 inches. XXL: 44 inches.
Total length of dress: 40 inches
Shipping Info: As a responsible business that creates small batch production runs to avoid wastage, our orders take 12 to 13 days to be dispatched. This lead time to fulfil your orders allows us to plan our shop inventory better, and minimise wastage. We thank you for your understanding in helping us stay responsible in our business practices. For any queries related to your order, please email us at hello@elalabel.com.
Product information
Our collection is designed with two different fits in mind. A regular fit and a relaxed one. Please read our note on sizing to understand what will work best for you.
Here’s a quick guide to understand how our size chart works with respect to different pieces
Two Types of Fits
We have designed our collection on the basis of two types of fits. One is a regular fit and the other is a relaxed fit.
The regular fit applies to all outfits that have a decidedly snug silhouette, that is to say, these pieces have a figure hugging fit. For ex: Our Wrap Dress has a snug fit. In this design, the small starts at 36 inches.
The relaxed one applies to all boxy silhouettes that allow for a loose fit. This applies to the majority of outfits in our collection. For ex: Our Boyfriend Shirt has a loose, boxy fit. In this design, for those with a chest measurement of 36 inches (classified as ‘small’), the garment measures 42 inches. This gap of six inches, we have found, allows for the best relaxed fit for the wearer, giving them three inches on either side. Similarly, those with a chest measurement of 38 inches will be best suited to the medium measuring 44 inches.
To summarise -
In our regular Fit, the size guide is as follows:
Chest measurements —
Small: 36 inches. Medium: 38 inches. Large: 40 inches. XL: 42 inches. XXL: 44 inches. 3XL: 46 inches.
In our Relaxed fit, the size guide is as follows:
Chest measurements —
Small: 42 inches. Medium: 44 inches. Large: 46 inches. XL: 48 inches. XXL: 50 inches. 3XL: 52 inches
If you still have doubts about which size to choose, please reach out to us at hello@elalabel.com or send us a WhatsApp text at 9833006443 so our team can help you decide.
Read about our Exchange Policy

Shipping
All Ela India orders are shipped within 10-12 working days from the day the order is booked. We use Delhivery for domestic shipping and a counter number will be provided by email once the order is shipped. Check your tracking status here.
Domestic Shipping
We offer free shipping on all orders above Rs 2000. For orders with a value of less than Rs 1000, we charge a flat shipping rate of Rs 50 across the country. Orders usually take between 2 to 5 days to reach main metros. All tier II and III cities take anywhere between 5 days to a week, under normal circumstances. That said, delays can happen due to unforeseen circumstances from time to time and we request you to bear with us, in case of delays.
International Shipping
We do not have international payment and shipping enabled yet, but if you are based abroad, please get in touch at hello@elalabel.com and we will send you a shipping estimate based on your country of residence. We dispatch all international orders through India Post, these come with a tracking number and usually take anywhere between 12 to 15 days to reach their final destination.
Order Cancellation
If you wish to cancel an order, please get in touch with us within 24 hours of having placed it.
Refund & Exchange Terms
We do not accept returns on our handloom Kasavu sarees, due to the light colour and delicate nature of the material. However, please be assured that we check each saree before dispatch to ensure that there is no defect in the piece sent over to you. Testimonials from previous customers are listed on the product page, for your satisfaction.
We only accept exchanges for dresses/ shirts/ jackets in case of size issues, so please let us know within 48 hours (2 days) of having received your order. Please get in touch at hello@elalabel.com, to initiate an exchange process.
(Please note: We will not honour an exchange package sent to us without a formal request first)
Please note that the cost of sending over the piece for exchange will need to be borne by the customer. When sending over pieces for exchange, please ensure the following:
- You need to notify us about the exchange before dispatching the piece by sending us an email at hello@elalabel.com
- Once the exchange request is accepted at our end, please ensure that the package is returned to us within 7 days of having notified us.
- The piece should be returned in its original packaging, with tags etc.
- The dress/ shirt should not be damaged in your possession, and should not be worn by you or washed under any circumstances. If returned pieces are found to have any form of damage/ usage, we reserve the right to terminate the exchange process.
- While we work hard to ensure that your Ela India order passes our stringent quality check standards. In the rare event that there is a defect, please get in touch with us at hello@elalabel.com within 48 hours of having received the order.
- Once the exchange piece is received by us, our team will check to see if the piece is received in good condition. We reserve the right to not offer an exchange if the item received is damaged in any way when we receive it.
- Once we are satisfied that the piece is ok, we issue an exchange within 10 working days, subject to availability of the size you need.
- In case, your size is not available with us, we offer store credit that is valid for three months from the date of issue.
- We do NOT accept returned packages through DTDC, as they do not service our area pin code. Please be warned, that if you still do send it to us via DTDC, the order will, in all likelihood, be returned to you. We do not take responsibility for the returned package. We are based in a small town in Kerala and while we have reported the issue to DTDC, they continue to not honour packages sent through their network to our pincode.
- Please note that we do not accept returns/ exchanges on sale items.
Still have a question related to shipping? Use the contact form below to get in touch.
Read our FAQs. Or reach out for additional queries

Have questions? Check our FAQs below
About Us
- Where are you based?
We are based in a beautiful town in Kerala called Palakkad. As folks who were born and brought up in the city, the idea of launching Ela India came about after we made a conscious decision to leave Mumbai and move to Kerala.
- What does your brand name mean?
Ela means ‘leaf’ in Malayalam and we felt that the name was perfect because it symbolised 'new beginnings.' Ela India's launch came about after our own personal decision to leave the city and explore small town living.
- When did you launch?
We started operations in February 2018, but really began in earnest in December 2018.
- Where is your workshop?
Our workshop is based in Palakkad, Kerala. Our production runs are small, and carefully considered based on how well a piece has sold in the past. For this reason, if you are unable to find your size, please get in touch with us at hello@elalabel.com with a size request.
- Do you have a physical store?
No, and we don’t expect to have one for the foreseeable future. Our entire collection is available online.
- Can we book a visit to your studio?
Of course. We love meeting people and would love for you to visit our studio if you are ever in our part of town. Presently, in light of COVID, we are not booking visits but we hope that changes soon. Email us at hello@elalabel.com for appointments.
- Do you plan to launch into other categories like décor/ kidswear?
Never say never:-) Join our Ela India community, so you are updated about launches and shop announcements. Subscribe to our newsletter.
- Do you participate in pop-ups?
We do, although we are very selective about the ones we take part in. Check our blog for updates on the cities we plan to visit for pop-ups in the future.
Styling Helpline
- Do you offer styling advice?
We are always happy to assist customers with order queries and guidance on what styles to consider, keeping their personal style in mind. If this interests you, please get in touch at hello@elalabel.com.
We have a detailed size guide for the various pieces in our collection, for those unsure about sizing. Do follow our Youtube channel for our styling videos, they are carefully thought-out and might prove to be useful:)
Sustainability
- Are you sustainable? We are not certified as a sustainable brand just yet but follow these practices in a bid to keep our footprint as low-impact as possible.
Fabric sourcing: Although we do not produce our own fabric just yet, we source from recognised weaver collectives that follow sustainable production processes themselves. Organisations that we have sourced from include collectives like Malkha India, Khadi & Village Industries Commission (KVIC) and also independent artisans that we meet during sourcing trips around the country. We strive to work with weaver collectives that adhere to sustainable production practises. We are always looking to work with independent weaver collectives so if you are one, we would love to hear from you. Please contact us with your catalogue at hello@elalabel.com.
Packaging: We have been working on minimising plastic packaging while shipping orders. In the early months after our launch, we were faced with floods in Kerala and had to ensure that the parcels were wrapped in plastic twice to ensure that the order was not damaged in transit. We were unhappy about this and had been exploring packaging alternatives for a while.
We are happy to share that we have since moved to using parchment paper for the first layer of packaging for all our orders. Last mile delivery in India is a challenge for most brands, and with that in mind, we still use one plastic cover on the outside while shipping orders to ensure that your Ela India order is not damaged in transit.
Shipping
- How soon will you ship my order?
- Look for shipping information on each product page. Generally, for domestic and international orders alike, we will ship your order within 10-12 working days, unless intimated otherwise.
- Do you offer international shipping?
- We do offer international shipping but international checkout on the site is not currently available. We are working on it, and hope to have it working soon (fingers crossed:)
- Please check our Shipping, Returns and Exchange page for more information. Do get in touch at hello@elalabel.com for an international shipping estimate from India Post.
- Do you accept international credit cards?
- Unfortunately, not at the moment. But do get in touch at hello@elalabel.com and we will help you book your international order. We accept bank transfers for all international orders.
Order Related
- Can I cancel my order?
- You may cancel within 24 hours of placing an order.
- What is your exchange/ return policy?
- You can check our exchange/ return policy here.
- Do you offer an exchange on your Kasavu Saree?
- Due to the delicate nature of our Kasavu sarees, we do not offer a return/ exchange on the item. However, we assure you that our Kasavus are all inspected and go through two layers of inspection - once at the loom before being transported and second, before dispatch to ensure that there are no defects. Please check our Testimonial page for reviews by verified customers who have bought from us previously.
Payment Related
We use Razorpay as our payment gateway. For any issues related to payment, error page during transaction, please get in touch with us at hello@elalabel.com so we can help you.
Size Guide
- I am skeptical about size, how do I find my right size?
- Refer to our Size Guide for a detailed guide to understanding how our fits work, with respect to specific pieces from our collection.
- Do you offer custom fits?
- Unfortunately, we do not offer custom fits at this point of time. We can help you with understanding any concerns about fits that you may have, do get in touch through the contact form below.
- What if I want a size that’s not listed in your size guide?
- If you are looking for a size that is not listed on our product page, please whatsapp us at +91-9833006443 or email us at hello@elalabel.com and we will get in touch to help you.
Wholesale
- Do you offer wholesale services?
- We do, although in a limited fashion. Please whatsapp us at +91-9833006443 or get in touch at hello@elalabel.com for wholesale queries.
Collaboration Opportunities
- We are a brand/ influencer and we would love to collaborate with you. How do we get in touch?
- We are always looking to connect with like-minded folks. Please send us an email at hello@elalabel.com or whatsapp us at +91-9833006443 and let’s chat! We have a small kit for collaboration requests that we would be happy to share with you.
Did we miss a question that you had in mind? Use the contact form below to send us your query! Thanks for stopping by:)
(Curious about the header image?
We are based in Palakkad, a picturesque town in Kerala close to the Kerala- Tamil Nadu border. This is one of the many statues at one of the biggest tourist attractions in the district- The Malampuzha Dam Garden Park)
MADE WITH A LOT OF *TLC*
F.A.Q.
Have a question? Get in Touch. In the meantime here are some basic questions answered
HOW MANY DAYS WILL MY ORDER TAKE TO SHIP?
As a responsible business that creates small batch production runs to avoid wastage, our orders take 12 to 13 days to be dispatched. This lead time to fulfil your orders allows us to plan our shop inventory better, and minimise wastage. We thank you for your understanding in helping us stay responsible in our business practices. For any queries related to your order, please email us at hello@elalabel.com.
What is your exchange policy?
We have a fairly simple exchange policy in place for customers. With the exception of our Silver kasavu saree, all other items purchased can be exchanged in case of a size issue. We do not offer refunds, do note. You can read about our exchange policy at the footer or email us at hello@elalabel.com for specific queries.
I have a doubt about sizing before I purchase. Can you help?
Please email us at hello@elalabel.com for any size guide related query. Alternately you can send us a whatsapp text at 9833006443, and our team will be happy to help.
I am unsure about the size I purchased? Can i modify my size in my order?
We understand that size can be a very erratic variable across different websites and brands. Please get in touch at hello@elalabel.com or on Whatsapp at 9833006443 to modify an existing order, within 24 hours of placing it.
WHAT WASH AND CARE INSTRUCTIONS WOULD YOU RECOMMEND?
We recommend handwashing all our products to maintain garment longevity. Please note that some active colours like red and purple can bleed so always wash deeper colours separately to avoid colour bleeds.
do you offer international shipping?
We do. Please get in touch at hello@elalabel.com or on Whatsapp at 9833006443 to get an estimate for international shipping.
can you gift wrap my order?
For orders above Rs 8000, we offer free gift wrapping services. Please email us post purchase to let our team know that the order needs to be gift wrapped before dispatch.
CAN I WASH MY ELA INDIA GARMENT IN THE WASHING MACHINE?
We do not recommend machine washing due to the delicate nature of some of the fabrics that we work with, especially handwoven and hand blockprinted fabrics.