The Ela Journal

Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

Setting a new narrative: Ela India by Studio Half Cup

Ela India's new brand identity by Chennai based Studio Half Cup, the branding division of 85:15 reflects the brand’s philosophy of slow and conscious living, while staying true to the...

Read more
In the Press: Featured in The Established

  We were featured in The Established in a story about how small businesses navigate the complex world of GST. A big thank you to Gouri Shah for taking the time to chat about...

Read more