The Ela Journal » kerala kasavu market

For a brand to be a part of someone’s wedding day is a special moment, without question. We had this privilege in early August when Narmadha & Robert tied the knot 

In a feature on the Kerala Kasavu saree in The Times of India, Ela India's founder Bindu Nair spoke to Nupur Amarnath about the challenges involved in reinventing the traditional Kerala Kasavu saree, and also why market dynamics will dictate a more contemporary interpretation, in the future.