The Ela Journal

Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

Weddings in Ela: And the Bride wore Ela India….:)

  For a brand to be a part of someone’s wedding day is a special moment, without question. We had this privilege in early August when Narmadha & Robert tied...

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Ela India featured in The Times of India

In a feature on the Kerala Kasavu saree in The Times of India, Ela India's founder Bindu Nair spoke to Nupur Amarnath about the challenges involved in reinventing the traditional Kerala Kasavu saree, and also...

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