The Ela Journal

Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

The Minimalist's Guide to Vishu Dressing

For those looking for a minimalist approach to dressing up for Vishu, we put together a festive look that underscores a classic, clean way of styling the traditional Silver Kasavu...

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Personal Style with Susha

We spoke to Chennai based singer and artist Subiksha Rangarajan about developing her personal style, and more specifically building a capsule wardrobe. Read on. 

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