The Ela Journal
Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

The Minimalist's Guide to Vishu Dressing
For those looking for a minimalist approach to dressing up for Vishu, we put together a festive look that underscores a classic, clean way of styling the traditional Silver Kasavu...

Weddings in Ela: And the Bride wore Ela India….:)
For a brand to be a part of someone’s wedding day is a special moment, without question. We had this privilege in early August when Narmadha & Robert tied...

The Kasavu Styling Guide- Part 1
Love Kerala Kasavu Sarees? Check our Kasavu Styling guide to know how these lovely ladies styled it