The Ela Journal
Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

Personal Style with Susha
We spoke to Chennai based singer and artist Subiksha Rangarajan about developing her personal style, and more specifically building a capsule wardrobe. Read on.

Dressing Up Cliches: Shirt collars
What cliches do you associate with a buttoned up shirt collar?

Let’s Talk About Mums as Style Inspiration: Mihika Agnihotri
Stories about how our mum's style has influenced our own style

Let’s Talk About Mums as Style Inspiration: Arati Kumar Rao
We asked you all to share stories about how your mum's dressing influenced your own personal style.