The Ela Journal
Documenting small business life, sharing shop updates and having conversations on dressing and personal style.

Weddings in Ela: And the Bride wore Ela India….:)
For a brand to be a part of someone’s wedding day is a special moment, without question. We had this privilege in early August when Narmadha & Robert tied...

Ela Spotting: Viji Venkatesh in Ela India
Viji Venkatesh remains one of our favourite #ElaPeople and has draped pieces from our collection beautifully in the past. Check out some of our favourite looks from her feed.

Ela Spotting: Artist Devi Seetharam in Ela India
To have an artist like Devi Seetharam, whose work I admire so much, wear an Ela India saree at her show at the recently concluded Delhi Contemporary Art Week...

Ela India presents Rooted: Viakerala's Theresa Joseph
‘You will meet a Malayalee on the moon,’ is a joke you have probably heard often, as a tribute to the resourcefulness of the Malayalee diaspora when it comes...